Yes, it's officially the end of the world. The Decepticons are in the gate, and evil now goes by another name -- General Motors. The General's officially added their name to a "power partnership" with Paramount Pictures today at the General's pre-Oscar fashion event in Hollywood for joint promotion of the new upcoming live-action Transformers movie. As part of the gala, they helped introduce "four...movie stars." Namely they're who we already know about, the disguise-side alt-modes of everyone's fan fave Bumblebee (Camaro Concept), Jazz (Pontiac Solstice), Ratchet (Hummer H2), Ironhide (GMC TopKick). The press release, which we've got below the jump, treated us to at least one hackneyed and overused phrase: "GM will roll out a fully integrated marketing and promotional effort..." But, the killer for us is the blatant attempt at pandering to those readers of Jalopnik who may love the 'Formers, claiming we were one of those "quick enough to have freeze-framed [images of the Camaro, Solstice, H2 and TopKick]." I mean, seriously, you don't need a freeze-frame to catch the huge-ass Chevy logo, do you? Anyway, the press shots are in the gallery below for you to check out (as well as you can also check out our full Transformers gallery, or check out the trailer here) -- we're going to go fervently pray Bob Lutz doesn't get a cameo as a jet pilot or something.

LeBron's infamous HUMMER gets makeover on SPEED

As many of you know, I hail from Cleveland, OH where only two things I know to be certain: the Browns will forever suck and LeBron James will forever be king of the smallest big city in the U.S. We weren't always sure he would become our king, however. James' mom presented him with a HUMMER H2 on his 18th birthday, which caused the Ohio High School Athletic Association to investigate the matter to ensure the SUV wasn't an inappropriately accepted gift. The turmoil surrounding the SUV almost prevented our dribbling deity from entering the NBA. LeBron still drives that HUMMER, although it has received a makeover by Unique Autosports of Long Island for the season premier of Unique Whips on SPEED. The HUMMER got a new paint job, new grille, new wheels and a custom interior with enough gadgets and technology to make a West Coast Customs guy cry.

SPEED TV show 'Unique Whips' to feature Pirelli tires

The third season of television's "Unique Whips" on the SPEED channel will be kicked off tonight, Feb. 21, with an episode featuring basketball star LeBron James' Hummer H2 and recording star 50 Cent's Lamborghini.

The show is shot on location at the Holbrook, N.Y., shop Unique Autosports. The shop is known for celebrity car customizing, taking entertainers' and athletes' luxury automobiles and turning them into "one-of-a-kind pieces of art," reports the show's Web site.

Shop owner Will Castro and his crew will customize the vehicles with new Pirelli tires, among other products. The Hummer H2 will be fitted with Pirelli Scorpion Zeros while the Lamborghini will ride on P Zero Rossos.

We've expanded our crew and facilities to keep up with the demand and level of projects we are taking on," says Castro.

This Valentine's Day, Prove Your Love By Hitting the Road!

/24-7PressRelease/ - DALLAS, TX, February 07, 2007 - Forget the flowers and chuck the chocolates; this year, do something truly special for Valentine's Day! DFW Elite Auto Rental.com's innovative Couples Tour provides the perfect solution to Valentine's Day gift-giving dilemmas. The Couples Tour, part of the exclusive Drive Your Dream program offered by DFW Elite Auto Rental.com, puts drivers and their Valentines in five different cars during the course of a single day. The beautiful luxury vehicles featured on this tour include the Rolls-Royce Phantom, the Hummer H2, the Aston Martin V8 Vantage, the Porsche Cayenne S and the Mercedes S550 sedan. Couples will spend at least 30 minutes of driving time in each car, following a designated route through some of Texas' most scenic roads. Those carefully chosen roads lead to a five-star restaurant (determined by which route is selected), where couples will enjoy a romantic dinner to top off their unique and memorable Valentine's Day celebration.

GM announces HUMMER H2 Victory Red Limited Edition

HUMMER announced this morning a new version of its H2 SUV called the Victory Red Limited Edition, which is marked by its bright "Victory Red" paint job that extends to body-color fender and rocker moldings. Available for the H2 and H2 SUT, the limited-run package also includes a low-profile, roof-mounted light bar, chrome bits dotting the exterior and 17-inch chrome wheels. We take umbrage with the decision to use carbon fiber appearance accents on the interior, but dig the rear-vision camera system that displays video from a camera out back on a 3.5-inch display that slides out the side of the rearview mirror. Other premium touches include a heated windshield wiper system and rear-seat DVD entertainment system with headrest-mounted screens and wireless headphones. All these premium bits add up to a premium price tag, with the SUV starting at $66,030 and the SUT at $65,575.

Hummer H2 Specifications
Hummer H2 Performance & Efficiency Standard Features -Auxiliary oil cooler -5,967 cc 6 liters V 8 front engine with 101.6 mm bore, 92 mm stroke, 9.4 compression ratio, overhead valve and two valves per cylinder LQ4 -Unleaded fuel 87 -Multi-point injection fuel system -32 gallon main unleaded fuel tank -Power: 242 kW , 325 HP SAE @ 5,200 rpm; 365 ft lb , 495 Nm @ 4,000 rpm Hummer H2 Handling, Ride & Braking Standard Features -Four-wheel ABS -4.1:1 axle ratio -Rear differential lock -Four disc brakes including four ventilated discs -Electronic brake distribution -Electronic traction control via ABS -Immobilizer -Rear limited slip differential -Fullsize alloy rim rear spare carrier spare wheel -Torsion beam front suspension independent with stabilizer bar and coil springs , trailing arm rear suspension rigid with stabilizer bar and coil springs Hummer H2 Exterior & Aerodynamics Standard Features -Black front and rear bumpers -Day time running lights -Driver power heated partial-painted door mirrors with automatic and automatic operation indicator lights , passenger power heated partial-painted door mirrors with automatic indicator lights -External dimensions: overall length (inches): 189.8, overall width (inches): 81.2, overall height (inches): 79.2, ground clearance (inches): 10, wheelbase (inches): 122.8, front track (inches): 69.4, rear track (inches): 69.4 and curb to curb turning circle (feet): 43.5 -Electric foldable mirrors -Front fog lights -Complex surface lens halogen bulb headlights -Luxury trim alloy & leather on gearknob -Metallic paint -Fixed rear window with defogger and intermittent -Roof rails -Rear platform step -Tinted glass on rear and side -Trailer towing preparation -Underbody protection for fuel tank, for transfer case and for engine -Weights: gross vehicle weight rating (lbs) 8,600, curb weight (lbs) 6,400, gross trailer weight braked (lbs) 6,700 and max payload (lbs) 2,200 -Windshield wipers with variable intermittent wipe Hummer H2 Interior Standard Features -12v power outlet: front and 3 , 12v power outlet: rear and 2 , 12v power outlet: cargo and 1 -Air conditioning with climate control and rear outlet 2 -Roof antenna -Peripheral anti-theft protection -RDS audio system with satellite, CD player and cassette -Automatic drive indicator on dashboard -Cargo area dimensions: length (inches): 71.7, front width (inches): 67.6 and width between arches (inches): 46 -Cargo area light -Cargo capacity: rear seat down (cu ft): 86.6 and all seats in place (cu ft): 40 -Clock -Coming home device -Compass -Computer with average speed, average fuel consumption, instantaneous fuel consumption and range for remaining fuel -Full dashboard console , full floor console with covered storage box , full overhead console with covered storage box -Delayed/fade courtesy lights -Cruise control -Front seats and rear seats cup holders fixed -Door ajar warning -Door pockets/bins for driver seat, passenger seat and rear seats -External temperature -Driver front airbag , passenger front airbag with occupant switch off -Bucket heated electrically adjustable driver and passenger seat with height adjustment, lumbar adjustment, five adjustments and tilt adjustment -3-point reel front seat belts on driver seat and passenger seat integrated -Front seat center armrest -Garage door opener -Two height adjustable head restraints on front seats and rear seats -Headlight control with time delay switch-off and dusk sensor -Illuminated entry system -Internal dimensions: front headroom (inches): 40.5, rear headroom (inches): 39.7, front hip room (inches): 62.9, rear hip room (inches): 62, front leg room (inches): 41.3, rear leg room (inches): 38.6, front shoulder room (inches): 66.4 and rear shoulder room (inches): 66.3 -Memorized adjustment with two settings on door mirror position with five driver's seat positions -Online information system -Remote power locks includes trunk/hatch and speed sensing -Power steering -Front and rear power windows with two one-touch -Front and rear reading lights -3-point reel rear seat belts on driver side, passenger side and center side -Rear seat center armrest -Three asymmetrical split bench front facing heated rear seats with zero adjustments -Rear separate audio control -Automatic operation rear view mirror -Rear remote audio controls -Front seat back storage -Leather seat upholstery with additional vinyl -Seating: five seats -Service interval indicator -Nine speaker(s) -Leather covered multi-function steering wheel with tilt adjustment -Tachometer -Telematics 199 and 12 -Illuminated driver and passenger vanity mirror -Ventilation system with micro filter